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Users will soon have a new feature that allows them to lessen the volume of AI-made media appearing in their feeds. This step comes as the company announced that it currently hosts more than 1 bn content made with AI.

Trial and Implementation

The update is being tested over the coming weeks before a full-scale launch. This development aligns with a surge in content created by AI, driven by emerging content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the quickest rising content creators on a competing service only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often absurd or bizarre.

“We know from our community that a lot of users appreciate content created using AI tools, ranging from digital art to informative clips, and we intend to give people the power to increase or decrease of that, according to their own likes,” said a platform representative.

Volume and Proportions

The platform announced that there are currently 1.3 billion videos on its app labeled as AI-generated. Collectively, over 100 m media items are added to the service every day, making AI content a relatively small portion of its overall inventory.

Customizing Your Feed

Users will be in a position to reduce or increase the volume of artificial media they watch by accessing the content preference option in the application and picking “AI-generated content”. Additional categories that are already be controlled under the setting encompass news, fashion, aesthetics, and dance.

Content Labeling and Policies

TikTok’s rules oblige users to tag “realistic” artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI video that is not labeled can be deleted under its community policies.

Additionally, the service will henceforth add an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from seeking to circumvent the tagging system.

Educational Initiatives

The company is additionally launching a $2m educational fund for experts and institutions to produce educational content about using AI responsibly. This project will support charitable organizations dedicated to educating programming and robotics.

Platform Protection

The platform has supported its safety measures, during discussion over intentions to make redundant hundreds of review team members in the United Kingdom. It is planning to eliminate hundreds of positions in its trust and safety department in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by AI moderation.

A senior executive clarified that people-led review would remain essential, but artificial intelligence can shield workers by eliminating the most harmful content prior to it is viewed by people. The platform announced a significant reduction in disturbing and violent content handled by safety staff over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to balance people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”